About Us

Our Mission
At Purify by Pura Vida, we aim to help families stay healthy by making it simple to include five key factors for good health in their daily lives. These factors include the food we eat, the water we drink, the air we breathe, getting deep, restful sleep, and exercise.
Our Story
Purify by Pura Vida was founded in 2024 by the Alizaga family, who have served the consumer industry for over a decade! To support their journey, their parent company, Carico, established in 1967, provides innovative ways to improve the lives of others. With a deep commitment to helping people sleep, breathe, and drink better water, the family proudly established their first location in Walnut, CA. Purify by Pura Vida strives to create a healthier, more comfortable living environment for all.

Our Team
Meet our incredible team members who are dedicated to assisting you.

Mark Ramos
Sales Representative

Karen Rtiz
Customer Service

Robin Santos
Marketing Specialist

Robert Green
Office Manager
Career Advancement
At Purify By Pura Vida, we prioritize your career growth through clear progression paths, comprehensive training programs, and robust mentorship opportunities. We believe in recognizing and rewarding excellence while fostering a supportive, inclusive work environment. Join us to advance your career and achieve your professional goals.
Get in Touch with Us
Please fill out the form below, and we will contact you as soon as possible.